Op 7 april 2017 bezochten wij BrightonSEO. BrightonSEO is een uniek eendaags “gratis” SEO congres aan de Engelse kust wat ieder jaar twee keer wordt gehouden: namelijk in april en september. Dit congres is voor iedere Nederlandse online marketeer een unieke kans om meer te weten te komen over online marketing en SEO natuurlijk in het bijzonder.
BrightonSEO is met maar liefst negen (!) zalen veel meer dan alleen een SEO congres. Onderwerpen die onder andere aan bod kwamen:
- SEO
- Online adverteren (AdWords, display, social etc)
- Mobile
- Video
- Internationale online marketing (SEO, social etc)
- Marketing automation
- E-mail marketing
- Google Analytics
Live uitzending
Wat BrightonSEO echt uniek maakt is dat de keynotes sessies in de grote zaal (auditorium 1) rechtstreeks zijn uitgezonden op YouTube. Dus als je aankomende september geen tijd hebt: tune in op YouTube en doe er je voordeel mee 🙂
Wil je de uitzending van 7 april 2017 terugkijken? Dat kan via deze link of onderstaand filmpje!
BrightonSEO presentaties
Alle BrightonSEO presentaties hebben we in onderstaande lijstjes verzameld.
Onderwerp: SEO algemeen
- Future of Search
- Raj Nijjer > AI and Structured Data: How Voice Search Raises the Stakes for Businesses (bekijk de video hier)
- Purna Virji > Keywordless Searches: How Your Camera is the New Search Box (bekijk de video hier)
- Will Cecil > Developing an enterprise level SEO data strategy – challenges and experiences from the frontline
- Fundamentals
- Lotty Chudley > Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion
- Laura Hogan > Utilising Search Console for SEO Quick Wins
- Roxana Stingu > WordPress optimisation beyond the Yoast plug-in
- SERP’s
- Adrian Phipps > How to rank in the answer box (bekijk de video hier)
- Polly Pospelova > How to take advantage of Google using Usage Metrics for rankings (bekijk de video hier)
- Sam Auchterlonie > How to hack your SERPs using a lean approach (bekijk de video hier)
- Search Quality
- Kaspar Szymanski > Google Penalties – Understanding and Dealing with all Google Manual Spam Actions
- Jennifer Slegg > SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites
- Chris Munch > How SEO Bloggers Got a Panda Update Completely Wrong
Onderwerp: technische SEO
- Search & Data
- Tom Capper > Links & Rankings: The Story in the Data
- Claudia Higgins > Getting the most out of the SEO data you can get for free
- Malcolm Slade >Brand: The Only Future Ranking Factor
- AI & Machine Learning
- Shaona Ghosh > Machine Learning and AI algorithms
- Thomas Nowotny > Bio-inspired computing and control
- Richard Neill Horie – SEO & Artificial Intelligence Optimisation
- SEO Audits
- Anita Valentinova > Power of simple Python scripts to automated SEO checks
- Philip Gamble > Technical SEO beyond the initial audit
- Andreas Voniatis > Boosting SEO audit recommendations with machine learning
- Site Speed
- Mark Edmondson > Supercharging websites with a real-time R API
- Barry Adams > Are Accelerated Mobile Pages Really Worth It? Google AMP Case Studies
- Bastian Grimm > Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques
- Crawl & Indexation
- Charlie Whitworth > How To Combat Crawl Bloat & Prune Your Content Effectively
- Sean Butcher > Inventive and Unusual Uses of the Canonical Tag
- Janet Plumpton > How to use XPath and CSSPath for eCommerce Websites
- On-site
- Omi Sido > Beyond the Basics of Website Migration: Tried, Tested & Successful (bekijk de video hier)
- Emily McLaren > Site Migration: Avoiding Sticky Situations
- Chris Liversidge > Using Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
Onderwerp: content
- Content
- Marcus Tober > Why SEO and Content Marketing must always be data-driven (bekijk de video hier)
- Tom Benett > Measuring Content Success with GTM (bekijk de video hier)
- Julia Ogden > The 8 Step Checklist for Creating a Show Stopping Distribution Plan (bekijk de video hier)
- Mass Content, Mass Opportunity
- Sophie Moule > Using Search Data to Inform Business Strategy
- Graham Macfadyen > Content strategies for digital audience growth
- David Cox > Needles and haystacks: The challenges of discoverability in academic publishing
Onderwerp: link building
- Link building
- Alexandra Lever > How partnerships and sponsorships can help your search marketing efforts (liveblog) (bekijk de video hier)
- Sam Charles > How to Build High-Quality Links Without Spending Money (bekijk de video hier)
- Christoph Cemper > 5 Years of Google Penguin (bekijk de video hier)
Onderwerp: lokale SEO
- Local
- Greg Gifford > Advanced Local SEO Tips to help you murder your competitors
- Ronell Smith > Localized Content: Better a Shield Than a Sword
- Dan Thwaites > Content, Trust and Echo Chambers
Onderwerp: internationale SEO
- International SEO
- Emily Mace > International websites & SEO, how to get it wrong in 5 easy steps
- Liang Cheng >How to manage a global mobile website rollout
- Emily MacKenzie > Adapting a SEO-localization Workflow for Continuous Delivery
Onderwerp: video
- Video & VR
- Charlotte Davis & Sam Orams > Online video: Maximising ROI for brands
- Sam Watts > Introduction to VR: Past, Presence and Future
Onderwerp: mobile
- Mobile
- Robin Fry > Lessons that non-game app promoters can learn from the mobile game industry
- Thomas Petit > ASO & Paid Search Data
- Daniel Rowles > Mobile first indexing, what it means to you in practice
Onderwerp: online adverteren
- Biddable
- Susana Valverde Solano > How to choose where we invest our media spend
- Marco Volpe > How to create your own dynamic remarketing (bekijk de video)
- Sam Vandermark > Looking beyond paid search for better biddable results
- Future of paid
- Samantha Noble > Driving customer loyalty through paid media in 20 strategies
- Vikas Arora > Bing is Bigger than you think
- Sophie Turton > The psychology of language for PPC
- Paid Search
- Arianne Donoghue > Moving Towards Audiences in a Keyword-Based World
- Jennifer Holt > Get More QUALITY Leads from your PPC Campaign
- Anu Adegbola > PPC Automation
- Paid Social
- Tara West > How to boss Sequential Advertising in Facebook
- Ned Poulter > Social Media Advertising: Top Tips to Unlocking it’s True Potential
- Samantha Hearn > Honeypots: How to use social media to boast your AdWords campaigns
Onderwerp: Analytics & Tag management
- Insight
- Tony Lu > How realtime dashboards can help you make better decisions
- Al Wightman > How can Google Data Studio help me?
- Oyin Bamgbose > Call Intelligence: Eliminate your conversion blind spot (ander congres, dezelfde presentatie)
- Measurement
- Alban Gérôme > Easy page element tracking with Kermit
- Jess Spate > Sampling and sample size in Google Analytics
- Michal Brys > Web user tracking behind the scenes
Onderwerp: Ecommerce
- Ecommerce Success
- Zak Edwards > Don’t be Awesome! Just be alright at everything!
- John Ashton > Common mistakes retailers still make in eCommerce
- Alina Ghost > Managing SEO in a Complex Business
- Ecommerce
- Charlie Williams > Shop it like it’s hot: E-commerce content that’s worth a damn
- Edward Cowell > Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO
- Kristal Ireland > Tech Futures in High Transaction Environments
Overige onderwerpen
- Agile, Big Brand Strategy
- Robin Fishley > Brand Search, Ethics and the Future
- Hannah Gordon Smith > Tackling complex journeys: single strategy for multi sites
- Chris Fender > L’Oréal’s Digital Data Opportunity
- Business
- Hannah Butcher > How to survive being an introvert in a LOUD industry
- Sophie Iredale > Should Search Marketers do more to protect their professional Conduct?
- Monica Georgieff > Running Marketing like Lean Software Development
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